Han-Le-Co's New Firehouse Shirts
Version 1: The first round of deliverables included some experimental typography settings, as well as some photoshop work.
Version 2: The second set of designs took a more illustrative route.
Version 3: Another round of refined illustrations and the approved route for typography.
Version 4: My client asked to make "fire" stand out more, so I tried a wider typeface to keep the proportions of the overall design.
Final 1: I laid out the designs in mockups as a first final for the client.
I sent the final mockups with color options, and threw in the original Arial design, which was a client favorite.
